Stats
History
Super Food Fair: 2009-2012
The original Super Food Fair in Paterson, NJ, operating in a former chain Food Fair. Photo from Groceteria.
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In 2009, an independent supermarket operator took over and gutted a former furniture store in Paterson, NJ that had started life as a Food Fair supermarket of the 1950s. The owner decided to call the store Super Food Fair, and use the 1950s Food Fair logo. A photo from the time suggests that the owner used secondhand equipment, not unusual for independent operators without a lot of capital.
Facing intense competition from a nearby Food Basics discount supermarket, Super Food Fair struggled to compete and was sold to new owners in 2012. |
La Gran Marqueta and Beyond: 2012-2016
In order to convey a new image while maintaining the recognition that Food Fair had in the neighborhood, relying on hyper-local customers, the new owners changed the logo of the Super Food Fair and rebranded it Food Fair La Gran Marqueta, or Food Fair "The Big Market" in Spanglish. This rebrand coincided with new exterior signage and another major renovation of the interior, including new flooring, fixtures, and decor. A service bakery and a hot food counter were also added in the renovation.
In 2015, it was announced that independent supermarket owner Osvaldo Carrera would take over the vacant former Foodmart International of Spring Valley, NY, in Rockland County. He became co-owner and manager of the new 30,000 square foot Food Fair Wholesale Fresh Market, which took over part of the Foodmart. A different store concept from the earlier Paterson location, Spring Valley focused on fresh and international products sold in bulk. Food Fair Wholesale Fresh Market held a grand opening in November 2015, and the following year an e-commerce platform was introduced for the location at shopfoodfair.com. |
Updated signage seen at the newly-opened Food Fair La Gran Marqueta of Paterson, NJ. Spring 2016
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Growth and Development: 2017
Locations
Locations Listing
Select a location for coverage on the blog. NJ - Newark - 323 Mount Prospect Ave NJ - Paterson - 946 Market St NY - Bronx - 1065 E 163rd St NY - Bronx - 656 Castle Hill Ave NY - Spring Valley - 175 E Central Ave |
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