Stats
Quick Look
Founded: 2012 Stores: 46 Headquarters: Lake Success, NY Trade Region: CT, MA, NJ, NY, RI Major Banners: Ideal Food Basket, Ideal Fresh Market, Ideal Marketplace, America's Food Basket CEO: David Siegel Storebrand(s): Essential Everyday, Wild Harvest, Ideal Distributor: Supervalu Inc. Website: www.afbasket.com |
History
White Rose Origins: 2005
The only supermarket still operating under the NSA Supermarkets banner is this location in New London, CT. Operationally, however, it is an Ideal Food Basket. Summer 2017
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In 2005, a group of independent Met Foods operators decided to split off from Met, then under the supervision of White Rose Foods, and form their own cooperative. This was probably the largest single blow to the Met Foods group, and the already-struggling cooperative started its quickly-increasing decline. The bankruptcy of White Rose put the vulnerable Met and Pioneer Supermarkets banners up for sale, and they were taken over by then-called Associated Food Holdings, today's Associated Supermarket Group.
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Formation of NSA and America's Food Basket: 2005-2012
The group of operators that split off in 2005 reorganized itself into the Neighborhood Supermarket Association, or NSA. This new group got the attention of Massachusetts-based Americas' Food Basket, a small chain of Hispanic-leaning supermarkets. Americas' Food Basket joined around 2007 and switched their stores to NSA Americas' Food Baskets. In 2012, however, NSA faced internal problems and reorganized its corporate division into today's America's Food Basket, borrowing the name of their largest member (save for the moved apostrophe, which interestingly enough switches the meaning from all of the Americas to just America -- as in the USA)
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A newly-opened America's Food Basket in a former Associated Supermarket in Worcester, MA. The AFB group has seen its main success in smaller, urban locations such as this one. Summer 2017
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Continued Growth: 2012-2017
AFB's largest store to date is this 30,000-square-foot Ideal Marketplace in Clifton, NJ, seen here on opening weekend. Spring 2017
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Almost all NSA Supermarkets were re-branded with AFB's new banner, Ideal Food Basket, and the NSA Americas' Food Basket stores became America's Food Basket stores. Some stores, still equipped with the NSA logo on the storefront, replaced it with a similar AFB logo. Today, AFB (whose corporate division uses a different logo from the stores of the same name) operates independent Ideal Food Baskets, Ideal Fresh Markets, Ideal Marketplaces, America's Food Baskets, SuperFi Emporiums, and others
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Locations
Locations Listing
Select a location for coverage on the blog. NJ - Clifton - 85 Ackerman Ave NY - Manhattan - 317 9th Ave MA - Worcester - 4 May St CT - New London - 332 S Frontage Rd RI - Providence - 863 Broad St |
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